Genuine consultancy
not generic coaching

Functional Systems

Your business should work without you driving it. We'll build practical systems that maintain quality, reduce stress, and enable growth.

Distinctive Positioning

Stop competing and start owning your space. We'll create clear positioning and marketing assets that make your value obvious and attract the right clients.

Intentional Growth

Build a business that's valuable, not just busy. Create assets and processes that compound over time and give you options for the future.

Consistent Presence

Strategy only matters if you can implement it. Every solution we create is designed for practical application in your service business.

That's our Four Pillars
Strategic Framework

You run a successful business but you know you can get more out of your time and skills. Our consultancy framework is a catalyst for positive change, using practical strategies, functional systems and distinctive positioning.

"For me right now enterprise value means doing more of the work I enjoy, not breaking myself trying to 'scale' my business for a sale at some point in the future. Working with Cal helped me work that out. Together we've built systems that made it possible, and I've learned to communicate how I work best to attract the right clients for me."

Fin | Architect & Business Founder

Meet Cal

After managing businesses and then running my own consultancy, I realise how common it is to get stuck trying to piece together solutions from generic advice and random tools. I focus on helping founders simplify and improve their business using practical strategy and proven systems.

Support designed for busy leaders

Clarity

First, you'll define what success means for you and your business. Then, we'll create a practical roadmap to achieve it.

  • Online workshops and business assessments

  • Core systems and positioning review

  • Clear implementation plan

  • Option to continue with guided support

Growth

Together we'll optimise your business with functional systems and distinctive positioning.

  • Design and implement core business systems

  • Create clear market positioning and messaging

  • Build scalable delivery processes

  • Regular strategy and implementation support

Legacy

Build lasting enterprise value through intentional growth and a dynamic market position.

  • Long-term value creation strategy

  • Team development and leadership support

  • Market expansion planning

  • Regular strategic reviews and guidance

Ways to Engage

Targeted Workshops

Group workshops (delivered online in groups of up to 12) are a great way to make quick progress and gain an understanding of our systems and frameworks.

Free Assessments

Take 15 minutes and get immediate insights about your context. Your responses shape a valuable follow up discussion about your specific needs when we connect.

Book a Discovery Call

A free 15-minute call to understand your challenges and growth opportunities. We'll discuss how our offers might help, and decide if we're a good fit to work together.

Request a Proposal

Longer-term partnerships generally start with a 30-day Clarity Program to define your version of success and create an actionable roadmap. Then we focus on specific assets or a bespoke program for guided implementation.

Designing value from Day One

Matt started his agency as a skillful recruiter but with no systems, brand or growth strategy in place. We'd worked together before and we've built a distinctive brand and scalable operation that's grown to over £1M annual revenue within 3 years.

From ideas to execution

These days, I'm focused on helping founders and owners simplify and improve their businesses using practical strategy and proven systems.But along the way I've been an advisor, a teacher, a mentor and challenged myself working and living in a variety of contexts.I've made plenty of mistakes and even restarted from scratch.How I got here wasn't straight forward and most of the frameworks, systems and tools I use are the result of work I needed to do myself.My path has given me unique insights into:

  • What works in theory vs. practice

  • The real challenges of growing a service business

  • Why generic business advice often fails

  • How to build lasting enterprise value

Working with managers and business owners for the last ten years I noticed a pattern: talented founders are often trapped by their own expertise.They're typically:

  • Great at delivery but stifled by their operations

  • Following advice that doesn't fit their business

  • Using disconnected tools and systems

  • Struggling to find time for strategy

This mirrored my own experience and it helped me develop a systematic approach based on three core principles:

Functional Systems

  • Building operations that work without constant oversight, delivering consistent quality and freeing up your time.

Distinctive Positioning

  • Creating a market position that attracts ideal clients and values your skills and experience; beyond competing on price or selling your time.

Intentional Growth

  • Transform your expertise into lasting enterprise value through scalable processes and valuable assets.

How I work best

I believe in practical strategy over theory. Everything we do together is focused on implementation and real-world results. I promote iterative improvements, rather than off the shelf 'oven-ready solutions'.

  • No generic solutions

  • No unnecessary complexity

  • No rigid theoretical frameworks

  • Just proven approaches that work

Who I work best with

For my one-to-one consultancy services I partner with founders of service businesses who:

  • Are typically generating £6K+ monthly revenue

  • Want to move beyond DIY or patchwork solutions

  • Are ready to build real enterprise value

  • Commit to systematic improvement

I can help, regardless of your growth stage

Whether you're ready for consultancy support or still building the foundations of a service business, there are two ways we can work together:

  • Strategic Consultancy: Start with the Free Assessment and discover opportunities for growth or to reclaim your time.

  • Online Group Workshops: Join other service business leaders for targeted sessions that deliver immediate impacts and valuable peer insights.

Case Study: Matt Johnson

  • Strong technical skills but no formal business systems

  • Struggling to differentiate in a crowded market

  • Finding and retaining good people while maintaining quality

  • No clear path to scale beyond his personal capacity

Trusting the Process

Together we defined what success would look like and created a practical roadmap:
[ Clarity ]

  • Mapped current operations and identified key bottlenecks

  • Designed core recruitment processes that could scale

  • Created clear service packages and positioning

  • Developed initial growth targets and resource plans

We concentrated on the key systems and then building the team:
[ Growth ]

  • Built his company website and marketing assets

  • Documented core processes and quality standards

  • Created distinctive brand positioning and refined messaging

  • Built candidate and client management systems, including compliance

  • Developed team training and performance frameworks

Now our focus is sustainable growth, strategic networks and value creation:
[ Legacy ]

  • Regular strategic reviews and planning

  • Team development and leadership support

  • Market expansion and new service development

  • Building enterprise value and creating options for the future

The Result

Functional Systems

  • Consistent practice across a growing team of consultants

  • Clear processes for training new team members

  • Quality standards maintained as team grows

Distinctive Brand

  • Clear market position in specialist sectors

  • Collaborative networks driving revenue growth and referrals

  • Strong reputation driving referrals

  • Regular inbound enquiries

Sustainable Growth

  • Revenue grown to £1M+ annually

  • Two new sectors serviced, driven by strategic partnerships

  • Clear paths and opportunities for continued expansion

Client's Perspective: Hear from Matt

"When Chris and I started PJ, we were successful recruiters who just wanted to take home a better share of our desks. Thanks to Cal, I'm now running a valuable company that works without me being involved in every decision. The systems we've built and the brand we've created give us real options for the future."

  • Start with Strategy "Taking time to get clear on what we wanted to build saved us months of trial and error. The Clarity Program gave us a blueprint we're still following today."

  • Implementation Matters "The 90-day sprints keep us focused on what really matters. Having support during implementation made all the difference."

  • Think Long-term "Building real business value takes time. Having a strategic partner who understands our journey has been invaluable."

Thanks

Check your inbox soon for insights and feedback and a link to book a discovery call with Cal.